It’s estimated that 1 in 5 Canadian children, or more, go to school hungry. Sobeys Inc. is proud to support The Grocery Foundation’s mission to change that through Toonies for Tummies. And so can you.

Between February 13-26th, by donating $2 at our checkouts, you can help provide a healthy breakfast to children in Ontario and Western Canada through school nutrition programs. And on February 22nd, we’ll be matching all of your donations up to $150,000.

Our goal is simple: To raise $700,000 to put breakfast on the table for 350,000 deserving children.

Get an animated tattoo with your donation!

As a thank you for your support, we’re handing out animated tattoos the whole family will love. Have some fun while learning a little bit more about the power of breakfast!

Have your tattoo on-hand? Click below to bring them to life!

How to use the Tattoo

Help us reach our goal by posting on Twitter or Instagram on match day   (Feb 22nd), with #tooniechallenge and we will count your post as part of our match day donation (up to $150,000).

Already donated? Track your Toonie here.

Start your family’s day off right with a feel-good breakfast