Get more for your little one
Whole-family shopping all in one stop
7 Baby essentials for every new parent
When baby arrives, we know time is precious. That’s why we want to give parents a helping hand. We’re stocking a great selection of baby cereals, snacks, fruit and veg pouches, diapers, wipes and more to make baby, and you, happy. Rest easy knowing that when it comes to organic, innovative baby foods and baby essentials, we’ve got you covered.
Diapers & wipes
Clean, dry and good-to-go
We stock leading brands that parents love. Our diaper selection has you covered – from newborn diapers to toddler diapers, and every size in between. Pampers, Huggies, Waterful Wipes biodegradable wet wipes and natural brands such as The Honest Company and Hello Bello provide a selection for every baby – and parent – need.
Feeding all baby’s firsts
Our selection of baby food is designed for mini taste buds and all of baby’s favourite flavours, including sweet potato, avocado and beyond. From first food to finger food, from snacks to supper, brands such as Once Upon a Farm organic fruit and vegetable pouches, Gerber and Baby Gourmet are here to feed baby’s growing appetite – and curiosity!
Whole family care
Here for your growing family from day one. Visit our pharmacy for products and advice from family planning, through pregnancy and beyond. Our knowledgeable pharmacists can help at any stage. They can help you select the right baby supplies and answer any questions you may have about teething, wellness and more. Save time by swinging by our pharmacy.
Where value meets essentials
Enjoy more time basking in the joy your little one brings, and less time searching for the supplies on your baby shopping list. Get the diapers, wipes, bathing supplies, food, and more that you can count on for your precious little one.
Nourishing first years
Finding the right infant formula for your baby can take some time. Finding your go-to brand at Sobeys can take no time at all. Similac, Nestlé Good Start, Enfamil baby formula – it’s all here. Enjoy ready-to-feed formats and powder for your newborn, infant and toddler. Sobeys has the formula you’re looking for, along with other baby essentials.
We feed independence
Time is precious. And if you’re thinking about practicing baby-led weaning then you already know how fast your little one grows up! At Sobeys, you’ll find a range of food choices that you can prepare for your baby to self-feed. Discover more baby-led weaning advice here.
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