Frequently Asked Questions
Who can participate?
The contest is open to legal residents of all provinces of Canada excluding Quebec who have reached the age of majority in their province of residence on the date that they entered the contest.
How long will the contest run?
The contest runs from 9:00am EST on May 25, 2023 and ends on June 21, 2023 at 11:59pm EST.
How do I participate without purchase?
You can enter for both the grand prize and the daily prizes without purchase by filling out the form on the contest entry page. Additionally, you can enter for the grand prize without purchase by visiting a Sobeys or Sobeys Urban Fresh store location and presenting your Scene+ card at the customer service desk during the Contest Period, requesting a no purchase entry.
Is there a limit to my number of entries?
There is a limit to one (1) entry into the grand prize online, and one (1) spin of the spin wheel per day. There is no limit to the amount of entries into the grand prize through purchasing participating products in store.
What are the participating products for in-store purchase?
You can view participating products here.
What are the contest prizes?
There are 126 prizes to be won in total over 28 contest days! These range from 1 of 2 Grand Prizes (Worth $5,000.00 CAD each, for a family of four (4). Include a day of local activities and experiences, hotel accommodations, drink and snack vouchers, meals, a hotel gift basket, and ground transportation), Summer Packages (valued at $250.00 CAD), Scene+ points, various gift cards, and more. For more information and a full list of prizes, visit the site https://www.sobeys.com/en/keep-it-fresh-contest-rules.
What do I do if I have additional questions?
Please review the official contest Rules and Regulations for any additional details.
How will I know if I won?
The draw for the grand prize will occur on June 21, 2023. There will be daily draws conducted for the daily prizes based on the pool of entrants who land on the “Prize” space on the Spinning Wheel on that respective day.
Winners will be contacted within fourteen (14) business days of the draw via the email/telephone number submitted through the entry form. If you cannot be reached within seven (7) days of our first attempt to contact you, then the prize will be forfeited.
