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Contest Rules

Sobeys Summer Contest 2023

(the “Contest”)

1. Eligibility

The Contest is open only to legal residents across all provinces of Canada excluding Québec (the “Participating Provinces”) who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Sponsor”), XMC Experiential Marketing (the “Administrator”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a Prize.

2. Contest Period

The Contest runs from 9:00AM EST on May 25, 2023 and ends at 11:59PM EST on June 21, 2023 (the "Contest Period").

3. How to Enter without Purchase

NO PURCHASE IS NECESSARY. There are two (2) available methods to enter the Contest without making a purchase:

  • Visit a Sobeys or Sobeys Urban Fresh store location and present your Scene+ card at the customer service desk during the Contest Period, request a no purchase entry and you will receive one (1) entry into the Contest for a chance to win the grand prize (a “No Purchase Entry”). By participating in this No Purchase Entry, you accept and agree to abide by the Entry requirements of these Contest rules; or
  • Visit the following link: sobeys.com/en/keep-it-fresh-contest during the Contest Period and submit your email. When you submit your e-mail, you will be directed to the online entry form where you must complete with the required information including your first name, last name, e-mail, phone number, and postal code (the “Entry Form”), and read and accept these Contest Rules to gain one (1) entry for a chance to win the grand prize (a “Grand Prize Entry”). Once you have submitted your email, entrants may also participate in spinning the wheel (the “Spinning Wheel”), by clicking the “SPIN” button at the top of the Entry Form. Each entrant has a chance to land on one (1) of the following three (3) spaces on the Spinning Wheel: (i) “Prize” space - enter into a draw for a chance to win a daily prize (a “Daily Prize Entry”); (ii) “Bonus Entries” space - gain one (1) bonus Grand Prize Entry (a “Bonus Grand Prize Entry”); or (iii) “Try Again” space - receive a recipe or cooking hack.

Limit of one (1) No Purchase Entry, one (1) Grand Prize Entry, and one (1) Daily Prize Entry, per e-mail address, per Scene+ account, per person, per day during the Contest Period. Grand Prize Entries and No Purchase Entries will bear the same odds of winning as Purchase Entries.

4. How to Enter with Purchase

To enter the Contest for a chance to win the grand prize with a purchase, visit a Sobeys or Sobeys Urban Fresh store location in your Participating Province, purchase a participating product (each a “Participating Product”) identified in Appendix A of these Contest Rules, and swipe your Scene+ card during checkout, during the Contest Period (a “Purchase Entry” and together with the No Purchase Entry, Grand Prize Entry, and Daily Prize Entry, an “Entry(ies)”). Each Participating Product purchased will earn you one (1) Purchase Entry. By participating in this Purchase Entry, you accept and agree to abide by the Entry requirements of these Contest Rules.

The number of Participating Products that can be purchased to earn a Purchase Entry, will be subject to any in-store retail limits, per day, during the Contest Period.

5. Entries and Conditions

Entries generated by script, macro, robotic, programming or any other automated means are prohibited and will be disqualified. Entries attributed to multiple accounts operated by the same user will be not be valid for entry. The Sponsor and the Administrators shall not be responsible or entries which are late, lost, damaged, misdirected, mutilated, garbled, illegible, delayed or incomplete.

6. Grand Prize Description

There are two (2) grand prizes to be won throughout the entire Contest Period. Each grand prize consists of one (1) local summer getaway experience for a family of four (4) consisting of one (1) day of local activities and experiences, hotel accommodation for four (4) for one (1) night, a drink and snack voucher, meals, a hotel gift basket, and ground transportation for four (4) to and from the hotel and the various experiences, all scheduled and booked by the Administrators of this Contest (each a “Grand Prize”). The approximate retail value of the Grand Prize is $5,000.00 (CAD).

The following conditions apply to the Grand Prizes:

  • You will be given the option to schedule the Grand Prize to take place between July 7, 2023 and August 4, 2023. You must select a date by June 30, 2023. Failure to select a date by this time will result in the forfeiture of the Grand Prize.
  • All fees or expenses other than those expressly mentioned above are your responsibility, including, but not limited to, other meals, beverages (alcoholic or not), gratuities and taxes, insurance, fuel, maintenance fees, vehicle rental fees or insurance, fees related to any infraction, internet access fees, movie rental fees, mini-bar fees, room service, local and long distance phone calls, security deposit at the hotel, expenses of a personal nature, and travel documents.
  • Hotel may require you or your travel companions to submit a major credit card in good standing at the time of registration, otherwise hotel may require a cash deposit.
  • The choice and location of the hotel are at the sole discretion of the Sponsor and Administrator.
  • You and your travel companions must travel together.
  • The Grand Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Grand Prize must be accepted as awarded. The Grand Prize is subject to availability and may be substituted for a prize of equal or greater value.
  • Due to the nature of the Grand Prize, the Grand Prize must be enjoyed on the scheduled date. The Grand Prize cannot be rescheduled or substituted once scheduled. Notwithstanding the foregoing, due to the nature of the activities and experiences of the Grand Prize, participation in these activities and experiences will be dependent on the weather. In the event of inclement weather, the Sponsor and Administrator will work with you to reschedule the Grand Prize date.
  • The Released Parties (as defined in Section 15 below) are not responsible for any delay, postponement, suspension, rescheduling or cancellation, for any reason, of any aspect of the Grand Prize. Neither the confirmed winner nor any other person or entity will be compensated in the event of such delay, cancellation or other event contemplated herein.
  • None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of the Grand Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, the confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from either the Sponsor or any of the other Released Parties should his/her Grand Prize fail to be fit for its purpose or is in any way unsatisfactory.
  • You and your travel companions, or parents or legal guardians in the case of all minors, must sign the Administrator’s release form (the “Release”) in order to receive and participate in the Grand Prize.
  • If a portion of the Grand Prize is not used, no compensation will be awarded.

7. Daily Secondary Prize Description

There are one-hundred and twenty-six (126) secondary prizes to be won throughout the entire Contest Period through the Daily Prize Entry: 30 x $25.00 (CAD) Sobeys gift cards, 10 x $50.00 (CAD) Sobeys gift cards, 5 x $100.00 (CAD) Sobeys gift cards, 6 x $100.00 (CAD) Best Buy gift cards, 5 x $100.00 (CAD) UDC gift cards, 4 x $200.00 (CAD) Sobeys gift cards, 5 x 10,000 Scene+ points valued at $100.00 (CAD) each, 56 x summer packages valued at $250.00 each, 2 x Apple iPads valued at $599.00 each, and 3 x CineClub memberships valued at $360.00 (CAD) each (each a “Secondary Prize”, collectively “Secondary Prizes”).

8. Prize Conditions

The following conditions apply to the Secondary Prizes (collectively, with the Grand Prize, the Prize(s)):

  • The Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
  • You must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Prize.
  • All terms and conditions of any gift card apply to that portion of the Prize. Gift card increments will be allocated at the Sponsor’s discretion.
  • Scene+ points Prizes are subject to standard Scene+ Terms and Conditions.
  • CineClub memberships are for one (1) year only. This membership will auto-renew one (1) year from the date the membership is activated and will be under your discretion to pay the renewal fee if you wish to continue. Subject to standard Cineplex Terms and Conditions.
  • Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.
  • Limit of one (1) Secondary Prize per e-mail address, per person, per day during the Contest Period.

9. Odds

The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period.

10. Draw Details

Random draws will be conducted by a representative of the Sponsor located in Ontario, Canada, from all eligible Entries received during the Contest Period (the “Draw(s)”). The Draw for the Grand Prize will occur on June 21, 2023. There will be daily Draws conducted for the Secondary Prizes based on the pool of entrants who land on the “Prize” space on the Spinning Wheel on that respective day, in accordance with the table below (the “Secondary Prize Draws”). For example, all entrants who land on the “Prize” space on May 25, 2023 will be eligible to win one (1) of ten (10) Sobeys gift cards valued at $50.00. You do not need to be in attendance to be selected:

Daily Secondary Prize Secondary Prize Draw Date
$50 Sobeys Gift Cards May 25, 2023
Summer Packages ($250 Value) May 26, 2023
10,000 Scene+ Points May 27, 2023
Summer Packages ($250 Value) May 28, 2023
$100 Best Buy Gift Cards May 29, 2023
Summer Packages ($250 Value) May 30, 2023
$25 Sobeys Gift Cards May 31, 2023
Summer Packages ($250 Value) June 1, 2023
$100 UDC Gift Cards June 2, 2023
Summer Packages ($250 Value) June 3, 2023
CineClub Memberships June 4, 2023
Summer Packages ($250 Value) June 5, 2023
$100 Best Buy Gift Cards June 6, 2023
Summer Packages ($250 Value) June 7, 2023
$25 Sobeys Gift Cards June 8, 2023
Summer Packages ($250 Value) June 9, 2023
10,000 Scene+ Points June 10, 2023
Summer Packages ($250 Value) June 11, 2023
$100 Sobeys Gift Cards June 12, 2023
Summer Packages ($250 Value) June 13, 2023
$50 Sobeys Gift Cards June 14, 2023
Summer Packages ($250 Value) June 15, 2023
$25 Sobeys Gift Cards June 16, 2023
Summer Packages ($250 Value) June 17, 2023
$200 Sobeys Gift Cards June 18, 2023
Summer Packages ($250 Value) June 19, 2023
Apple iPad June 20, 2023
Summer Packages ($250 Value) June 21, 2023

11. Winner Contact Details

If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the prize. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release form (the “Release”). Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the Entrant will be deemed to be the account holder of the email address under which the Entry was submitted.

12. Forfeit of Prize

If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

13. Use of Personal Information

By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected Entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available https://www.sobeys.com/en/privacy-policy.

14. Publicity Consent

By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

15. Limitation of Liability / Release

By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor and the Administrator, and their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assumes these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

16. Compliance with Rules

By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.

17. Technical Issues

The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to Entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.

In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

18. Rights to Terminate / Modify / Suspend Contest

The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible entries received as of 12:00 p.m. ET on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

19. General Disqualification

Any attempt made by an Entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any Entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest

20. Role of Parties

Sobeys Capital Incorporated is the Sponsor and XMC Experiential Marketing is the Administrator of this Contest.

21. Trademarks

All other Trademarks are the property of their respective owners.

22. Jurisdiction

The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.

Appendix A

Article Number Participating Product Description Size
16150 Kabob Tropical Fruit 1X1KG Per skewer
16144 Kabob Stwbry Pineapple Kiwi Melon 1X1KG Per skewer
16129 Seitan Shawarma Saus Pepper 1X1KG Per skewer
16104 Kabob Pineapple Pepper 1X1KG. Per skewer
16102 Kabob Peppers Onion Mushroom 1X1KG. Per skewer
16099 Kabob Mixed Mushroom 1X1KG Per skewer
16008 Kabob Peppers Onion & Beets 1X1KG Per skewer
16149 Sweet&Spicy Pepper Kabob 1X1KG Per skewer
15405 BBQ Pulled Pork Wrap 1X255G 255g
112324 454g strawberries 454g
486178 Strawberries 340g
112324 Strawberries Clamshell 454g
36290 Strawberries Clamshell 908g
14837 Strawberry Clamshell Organic 454g
182400 Raspberries 340g
7647 Raspberries Red ½ pint 170g
14833 Raspberry Clamshell Organic 170g
827782 Blueberries 510g
7635 Blueberries Pint 340g
14844 Blueberry Clamshell Organic 170g
115208 Blackberries 170g
14839 Blackberry Clamshell Organic 170g
490977 Fresh Ground Chuck Burger Per patty
972766 Turkey Kale Burger Per patty
967184 Ground Chuck Beef Burger Onion/Swiss Per patty
16165 Panache Marinated Salmon Skewers - Teriyaki Per skewer
17890 Lobster Tails skewers Per skewer
406373 OcnJewel Skewers Shrimp 10X454G Per skewer
352460 Shrimp Skewer PF 1s SS 1X1EA Per skewer
351539 Shrimp Skewers Prev Fzn 4s 1X1EA Per skewer
573841 Shrimp Skewer PF 1s Korean BBQ 1X1EA Per skewer
572035 Shrimp Skewer PF Korean BBQ 4s 1X1EA Per skewer
583711 Shrimp Skewer PF 1s Herb Garlic 1X1EA Per skewer
583713 Shrimp Skewer PF Herb & Garlic 4s 1X1EA Per skewer
774812 Shrimp Skewer Prev Frz Honey Grlic 1X1EA Per skewer
774813 Shrimp Skewer PF Honey Garlic 4s 1X1EA Per skewer
774814 Shrimp Skewer PF 1s Cajun 1X1EA Per skewer
774853 Shrimp Skewer Cajun PF 4s 1X1EA Per skewer
406373 OcnJewel Skewers Shrimp 10X454G Per skewer
352460 Shrimp Skewer PF 1s SS 1X1EA Per skewer
351539 Shrimp Skewers Prev Fzn 4s 1X1EA Per skewer
573841 Shrimp Skewer PF 1s Korean BBQ 1X1EA Per skewer
572035 Shrimp Skewer PF Korean BBQ 4s 1X1EA Per skewer
583711 Shrimp Skewer PF 1s Herb Garlic 1X1EA Per skewer
583713 Shrimp Skewer PF Herb & Garlic 4s 1X1EA Per skewer
774812 Shrimp Skewer Prev Frz Honey Grlic 1X1EA Per skewer
774813 Shrimp Skewer PF Honey Garlic 4s 1X1EA Per skewer
774814 Shrimp Skewer PF 1s Cajun 1X1EA Per skewer
774853 Shrimp Skewer Cajun PF 4s 1X1EA Per skewer
643220 Shrimp Skewer Ocean Mama 10X453.59G Per skewer
406373 OcnJewel Skewers Shrimp 10X454G Per skewer
396774 Shrimp Skewer Prev Frozen 1X1EA Per skewer
351539 Shrimp Skewers Prev Fzn 4s 1X1EA Per skewer
583711 Shrimp Skewer PF 1s Herb Garlic 1X1EA Per skewer
583713 Shrimp Skewer PF Herb & Garlic 4s 1X1EA Per skewer
573841 Shrimp Skewer PF 1s Korean BBQ 1X1EA Per skewer
572035 Shrimp Skewer PF Korean BBQ 4s 1X1EA Per skewer
774812 Shrimp Skewer Prev Frz Honey Grlic 1X1EA Per skewer
774813 Shrimp Skewer PF Honey Garlic 4s 1X1EA Per skewer
774814 Shrimp Skewer PF 1s Cajun 1X1EA Per skewer
774853 Shrimp Skewer Cajun PF 4s 1X1EA Per skewer
656251 OceanMam Shrmp Skewer Ck 41/50ct 10X454G Per skewer
871803 Prawn Skewer Cooked 41/50ct P/F 1X1EA Per skewer
15403 Maple Bacon Pulled Pork 14 inch Take & Bake Pizza 14 inch / 885G
2508 Funfetti Cake - full 970G
2509 Funfetti Cake – ½ cake 485G
2510  Funfetti Cake - slice 160G
2511 Neopolitan Cake - full 915G
2516 Neopolitan Cake – ½  455G
2515 Neopolitan Cake - slice 150G
9436 Blueberry Sugar Cookie 425G
9435 Lemon Sugar Cookie 425G
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