The magic of the holiday season can be found in the warmth of an embrace from a long-lost friend and in the dancing eyes of a child making angels in the snow. The real magic of the holidays is that we all have the ability to make special moments happen for others. This December the Sobeys Better Food Fund and thousands of employees will create a little holiday magic through Magical Wishes.

Better Food Fund Mission

For over 110 years, our employees, franchisees and diverse retail network have established deep connections with customers and the communities we proudly serve. We are proud of our history of giving back to the more than 900 communities where we live and work and support many initiatives that assist families, children and local community groups. Launched in October 2014, the Sobeys Inc. Better Food Fund is an extension of our collective legacy to support access to and the advancement of better food through donations and partnerships with Canadian charities.

Special Olympics Canada

The Better Food Fund has teamed up with Special Olympics Canada to make better food possible on and off the field.

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Combining a Commitment for Lifelong Physical Activity with a Passion for Nutrition

In October, 2015 Special Olympics was announced as the second partner of the Sobeys Inc. Better Food. Our three-year partnership centers on nutrition education and cooking skills in Special Olympics programs across the country. Through hundreds of programs, thousands of our neighbours – from 2 years of age to adults – will access nutrition guides, cooking classes and fresh accessible food.

Canadians with intellectual disabilities face staggering adverse health conditions, leading to increased risk of chronic disease. Fifty percent of people with intellectual disabilities are more likely to experience obesity, heart disease, stroke, type 2 diabetes and some types of cancer. Nutrition education is critical to reducing the risk of chronic disease.

While many know Special Olympics from their games and competitions, this incredible organization is so much more than games. In small towns and large cities you can find a Special Olympics program for all ability levels. They provide resources that focus on basic motor skill development such as the Active Start and FUNdamentals programs, for ages 2 to 12. Community and school programs occur daily for athletes 12 and up that offer sport skill training in 18 different summer and winter sports. For those whose ambitions follow a competitive pathway, Special Olympics offers competitive opportunities at the local, regional, national and world levels.

The common thread in all Special Olympics programs, whether daily programs or Team Canada on the World stage, is the need for increased focus on the importance of good nutrition. To learn more about our partnership. visit To learn more about Special Olympics Canada visit