The magic of the holiday season can be found in the warmth of an embrace from a long-lost friend and in the dancing eyes of a child making angels in the snow. The real magic of the holidays is that we all have the ability to make special moments happen for others. This December the Sobeys Better Food Fund and thousands of employees will create a little holiday magic through Magical Wishes.
Donation from the Sobeys Inc. Better Food Fund – $1,000 for a seniors resource group in each community plus a festive event
Donation from the Sobeys Inc. Better Food Fund – $1,000 for a youth charity in each community plus a red carpet movie experience
Donation from the Sobeys Inc. Better Food Fund – $1,000 for each street services charity plus the donation of warm meals and essentials
Donation from the Sobeys Inc. Better Food Fund – $1,000 to each local children’s hospital plus the parking and holiday treats
Donation from the Sobeys Inc. Better Food Fund – $1,000 to each local community partner plus Christmas care packages
From November 8-17, close to 2,000 Sobeys office employees across the country voted on a series of Magical Wishes for the Better Food Fund to fulfill in December. The top five wishes will each be granted – in six communities across the country – that’s 30 wishes in total!
In addition to bringing each wish to life, the Better Food Fund will give a financial donation to the participating local community groups.
Our team of over 200 volunteers is busy at work sprinkling holiday magic across the country. Keep an eye out in your community, using #magicalwishes, for updates as we begin granting these impactful Magical Wishes throughout December.
Giving back to the community is woven into the very fabric of our company. Proudly Serving Our Communities is a fundamental value that dates back 110 years. Sobeys has been integrated into our communities from the very beginning and that core value will never change. It can be found in numerous forms thanks to the generosity of our employees and customers. Magical Wishes is an extension of what we have quietly done for generations and for countless communities.
It isn’t hard to believe in the difference we can make together. The Joy of Caring. The Magic of Sharing.
For over 110 years, our employees, franchisees and diverse retail network have established deep connections with customers and the communities we proudly serve. We are proud of our history of giving back to the more than 900 communities where we live and work and support many initiatives that assist families, children and local community groups. Launched in October 2014, the Sobeys Inc. Better Food Fund is an extension of our collective legacy to support access to and the advancement of better food through donations and partnerships with Canadian charities.