The Contest is open only to legal residents across all provinces of Canada excluding Québec (the “Participating Provinces”) who have reached the age of majority in their province of residence on the date that they entered the Contest.

The Contest runs from January 8, 2026 and ends on March 18, 2026.

To enter the Contest, visit the Contest website during the Contest Period at the following link: www.sobeys.com/feed-the-dream/contest, choose from a set of pre-identified options to choose who is on your team and wrote an optional message to complete the official contest entry form and check off the corresponding boxes on the Entry Form to confirming you have read and accept these Contest rules, Sobeys privacy policy, and opt-in to receive marketing and promotional electronic communications from Sobeys Capital Incorporated to earn one (1) entry.

Limit of five (5) Entries per e-mail address, per person, during the Contest Period. 

Only one (1) prize per person.

If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry.

The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period.

If you need more information or have additional questions, contact us at info@sobeyspromotions.com

There are two hundred and fifty (250) prizes to be won throughout the entire Contest Period. Each prize consists of one (1) Sobeys branded serving tray, six (6) snack tubs, one (1) set of four (4) coasters, one (1) recipe insert, and one (1) $100 Sobeys grocery card.