Feed The Dream
It takes a team to Feed The Dream — from families and loved ones to the communities who show up again and again. Sobeys is proud to support all Canadians making dreams come true. Join us as we cheer on Team Canada at the Milano-Cortina 2026 Olympic & Paralympic Games!
Enter the Feed Your Team Contest
Enter the Feed Your Team Contest
It takes a team to Feed The Dream. Do you have someone who has supported you in your own journey? Tell us who is on your team and you’ll be entered for a chance to win** 1 of 250 Feed Your Team prize kits, including $100 in value towards groceries – perfect for hosting your team while you cheer on Team Canada!
Recipes That Bring The Team Together
Discover recipes inspired by the foods Team Canada athletes love, made for everyday meals, shared moments, and families cheering each other on.
Your family could WIN* 1 million Scene+ points towards groceries
Your family could WIN* 1 million Scene+ points towards groceries
There’s more than one way to Feed The Dream. Look for participating products at Sobeys and other participating grocery stores for a chance to win* 1 million Scene+ points to use towards groceries!
* NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at www.sobeys.com/feed-the-dream/participating-suppliers/rules. Contest runs from January 8, 2026 and ends on March 18, 2026. Open to legal residents across all provinces of Canada excluding Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are three (3) grand prizes to be won. Each grand prize consists of 1,000,000 Scene+ points (ARV $10,000.00 (CAD) each). There are two hundred (200) secondary prizes to be won. Each secondary prize consists of 25,000 Scene+ points (ARV $250.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.
** NO PURCHASE NECESSARY. Full Contest rules found at https://www.sobeys.com/feed-the-dream/contest/rules. Contest runs from January 8, 2026 and end on March 18, 2026, and will consist of five (5) draw periods as outlined in the full Contest rules. Open to legal residents across all provinces of Canada excluding Québec who have reached the age of majority on the date they enter the Contest. There are two hundred and fifty (250) prizes to be won. See Section 2 of the full Contest rules for the quantity of prizes available during each draw period. Each prize consists of one (1) Sobeys branded serving tray, six (6) snack tubs, one (1) set of four (4) coasters, one (1) recipe insert, and one (1) $100 Sobeys grocery card (ARV $400.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.