Rules & Regulations
DANONE ACTIVIA IN-STORE CONTEST 2025-2026
(the “Contest”)
1. Eligibility
The Contest is open only to legal residents across all provinces of Canada excluding Québec (the “Participating Provinces”) who have a valid Scene+ account, and who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Administrator”), Danone (the “Sponsor”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a Prize.
2. Contest Period
The Contest runs from December 25, 2025 and ends on February 18, 2026 (the "Contest Period").
3. How to Enter Without Purchase
NO PURCHASE IS NECESSARY. To enter the Contest without making a purchase, present your Scene+ card at the customer service desk at a Sobeys or Safeway store location (the “Participating Stores”) in your Participating Province during the Contest Period, and request a no-purchase entry. The cashier or customer service representative will scan your Scene+ card and the no purchase entry UPC, and you will earn one (1) entry into the Contest (a “No Purchase Entry”). By participating in the No Purchase Entry, you agree to have read, accept and will abide by these Contest rules, its entry requirements and Sobeys privacy policy.
You can receive multiple No Purchase Entries per customer, per Scene+ account, per day, during the Contest Period. The cashier or customer service representative can only issue one (1) No Purchase Entry per scan of the UPC, and each must be processed as a separate transaction. No Purchase Entries will bear the same odds of winning as Purchase Entries.
4. How to Enter With Purchase
To enter the Contest with a purchase, visit a Participating Store location in your Participating Province and purchase $10.00 (CAD) worth of participating products (each a “Participating Product”) identified in Appendix A of these Contest Rules, and swipe your Scene+ card during checkout to earn one (1) entry into the Contest, during the Contest Period (a “Purchase Entry” and together with the No Purchase Entry, an “Entry(ies)”). For example, each time you purchase $10.00 (CAD) worth of Participating Products you will earn one (1) Purchase Entry (e.g. a $20 purchase of the Participating Products will earn you two (2) Purchase Entries and so on). By participating in this Purchase Entry, you agree to have read, accept and will abide by these Contest rules, its Entry requirements, and Sobeys privacy policy.
The number of Participating Products that can be purchased to earn a Purchase Entry, will be subject to any in-store retail limits, per day, during the Contest Period.
5. Prize Description
There is one (1) prize to be won throughout the entire Contest Period. The prize consists of 500,000 Scene+ points (the “Prize”). The approximate retail value of the Prize is $5,000.00 (CAD).
6. Prize Conditions
The following conditions apply to the Prize:
1. The Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Sponsor reserves the right to substitute the Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
2. You must sign the Administrator’s release form (the “Release”) in order to receive and participate in the Prize.
3. Scene+ points are subject to standard Scene+ Terms and Conditions.
4. Any difference between approximate retail value and the actual value of the Prize as taken will not be awarded.
7. Odds
The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period.
8. Draw Details
A random draw will be conducted by an agent of the Administrator located in Ontario, Canada from all eligible Entries received during the Contest Period (the “Draw”). The Draw will occur on March 4, 2026. You do not need to be in attendance to be selected. Only one (1) Prize is available to be won.
9. Winner Contact Details
If you are chosen to be eligible to win the Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. By participating in this Contest, you consent to the Administrator or a representative of the Administrator using your Scene+ number to identify you should you be selected as the potential winner. If you do not have a telephone number or email address indicated on your Scene+ account, you are not eligible to win the Prize. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign the Release. Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.
10. Forfeit of Prize
If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until the Prize eligible to be won has been awarded.
11. Use Of Personal information
By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you using your Scene+ information with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at https://www.sobeys.com/en/privacy-policy.
12. Publicly Conent
By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.
13. Limitation of liability / Release
By participating in the Contest, and as a condition of your acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor and the Administrator, and each of their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.
14. Compliance with Rules
By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the Prize is awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.
15. Technical Issues
The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of Entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of Entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.
In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prize will stop being awarded when the Administrator becomes aware of an error and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the advertised Prize. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.
16. Rights to Terminate/Modify/Suspend contest
The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible Entries received on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).
17. The Contest Rules Prevail
In the event of any discrepancy or inconsistency between the terms and conditions of these English rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising and/or any instructions or interpretations of these rules given by any representative of the Sponsor, the terms and conditions of these English rules shall prevail, govern, and control to the fullest extent permitted by law.
18. General Disqualification
Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any Entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest.
19. Role of Parties
Sobeys Capital Incorporated is the Administrator and Danone is the Sponsor of this Contest.
20. Trademarks
All other Trademarks are the property of their respective owners.
21. Jurisdiction
The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.
Appendix A
| Artificial Number | UPC | Participating Prodcut Description and Size |
|---|---|---|
1343146 | 56800511369 | Activia Expert Vanilla 750g |
1343147 | 56800511376 | Activia Expert Plain 750g |
1343242 | 56800511352 | Activia Expert Strawberry 4x100g |
1343243 | 56800511345 | Activia Expert Blueberry 4x100g |
1343244 | 56800511338 | Activia Expert Cherry 4x100g |
3628 | 5680086415 | ACTIVIA DR VANILLA 93MLX8 |
886569 | 5680076779 | Activia Drink Stra/Ban 8x93ml |
903503 | 5680035576 | Activia Drink Strawberry 8x93ml |
108232 | 5680095340 | Activia Yogurt Probiotics 95G 4X12Pk |
108370 | 5680096051 | Activia Yogurt Prob Fbr Assrt 95G 4X12PK |
145052 | 5680019560 | DANONE ACT YOG FF SB/V/RS/PC 100G 4X12PK |
233417 | 5680043029 | DANONE ACT YOGURT STRAWBERRY 100G 4X12PK |
233418 | 5680043031 | DANONE ACT YOGURT R/S/B/P 100G 4X12PK |
233419 | 5680043030 | DANONE ACT YOGURT VAN B/B 100G 4X12PK |
270310 | 5680052280 | DANONE ACTIVIA VC/BC/SKC/PC 100G 4X12PK |
319762 | 5680073906 | DANONE ACT YOGURT C/AB/SR/R 100G 4X12PK |
341989 | 5680075533 | DANONE ACT YOG APLARPMANPEC 100G 4X12PK |
630665 | 5680009126 | DANONE ACT YOG V/S/R/CH L/FR 100G 4X12PK |
630667 | 5680009127 | DANONE ACT YOG S/BL/P/M L/FR 100G 4X12PK |
675808 | 5680019351 | DANONE ACT YOG BL/BB/DB/BC 100G 4X12PK |
681043 | 5680019352 | DANONE ACT YOG LACTOSE FREE 100G 4X12PK |
697153 | 5680024914 | DANONE ACT YOG S/BERRY MNGO 100G 4X12PK |
1127 | 5680015437 | DANONE ACT YOGURT STRD VAN 100G 6X8PK |
1186 | 5680016265 | DANONE ACT YOGURT STWBRY RASP 100G 6X8PK |
173727 | 5680025408 | DANONE ACT YOGURT RB-CE/PE-CE 100G 6X8PK |
219146 | 5680034547 | DANONE ACT B/BERRY S/S RHUB 100G 6X8PK |
360256 | 5680081874 | DANONE ACT LEMON PINEAPPLE 100G 6X8PK |
455887 | 5680015318 | DANONE ACT YOG STRD S/B VAN 100G 6X8PK |
573510 | 5680004771 | DANONE ACT YOG CER RSPCRNCHRY 100G 6X8PK |
675873 | 5680019985 | DANONE ACT YOG LACT FREE VAN 100G 6X8PK |
22356 | 5680088089 | ACTIVIA SMTHIE YOG B/BRY BAN 190 ML |
643582 | 5680061724 | DANONE ACTIVIA SMOOTHIE PEACH 190 ML |
643590 | 5680061723 | DANONE ACTIVIA SMOOTHIE BERRIE 190 ML |
1096 | 5680016267 | DANONE ACT YOGURT STIRRED RASPBRY 650G |
145062 | 5680019563 | DANONE ACT YOGURT FAT FR VANILLA 650G |
219144 | 5680034596 | DANONE ACT YOGURT BLUEBERRY 650G |
319751 | 5680073902 | DANONE ACT YOGURT CHERRY 650G |
321043 | 5680073901 | DANONE ACT YOGURT LEMON 650G |
437260 | 5680009827 | DANONE ACT YOGURT STRD STRAWBERRY 650G |
437262 | 5680009829 | DANONE ACT YOGURT STIRRED VANILLA 650G |
630670 | 5680009128 | DANONE ACT YOGURT VAN LACTOSEFR 650G |
697113 | 5680024917 | DANONE ACT YOGURT PLAIN PURE 650G |
886572 | 5680078721 | DANONE ACT YOGURT FIELDBERRY 650G |
904340 | 5680034447 | DANONE ACT YOGURT PEACH 650G |
985947 | 5680078240 | DANONE ACT YOGURT MANGO 650G |