Reel in the Points with Scene+™ and True North Seafood!
True North Seafood offers delicious Canadian Atlantic Salmon from the Bay of Fundy and Steelhead Trout to your dining table, whether you're looking for a seafood-forward feast or a simple weeknight staple. And to start 2026 off with a bang, purchase participating True North Seafood products for a chance to win* 1,000,000 Scene+™ points! Cast your line for a chance at more points while you can!
Participating Products
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Mini Rules
*NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at https://sobeys.com/true-north-seafood-scene-contest/rules. Contest runs from January 1, 2026 and ends on February 11, 2026. Open to legal residents across all provinces of Canada excluding Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are four (4) prizes to be won, one (1) prize will be allocated to each of the following regions: Sobeys Ontario, Sobeys Atlantic, Sobeys West, Safeway West. Each prize consists of 1,000,000 Scene+ points (ARV $10,000.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.