At Sobeys, we are proudly Canadian and believe supporting local vendors and farmers is a powerful way to strengthen our communities. Choosing locally sourced products fosters a sense of connection between producers and consumers. Our Canadian vendors and farmers offer unique and diverse products that reflect our country’s culture and values.
What's in season?
Enjoy local fruits and vegetables and the best flavours the season has to offer. Seasonal produce is picked at the peak of its freshness. When you eat what's in season, you're enjoying the produce at its peak, whether it's juicy summer berries, crisp fall apples, or rich winter squash. Plus, eating what’s in season supports local farmers and vendors. Check out our seasonal calendar below.
First of the season seafood
First of the season seafood
Dive into the best seafood Canada has to offer. When you choose Canadian seafood, you’ll get fresh fish from the Atlantic coast! Our season’s first lobster comes fresh, and it’s Ocean Wise recommended and supported by our Fresh Guarantee. You can enjoy every bite with confidence.
Greenhouse growing
Greenhouse growing
At Sobeys, we pride ourselves on offering fresh produce all year round. Our local growers utilize greenhouse farming to provide fresh produce regardless of the season. By growing fruit and vegetables in climate-controlled environments, greenhouses allow our farmers to extend growing seasons and ensure consistent availability of high-quality products.
We support Canadian vendors and farmers
We take pride in sourcing from Canada to bring the best regionalized assortment to consumers.
Province
Accordion Section

Mitsoh
Mitsoh, meaning “to eat” in Cree, is on a mission to restore, preserve, and share Indigenous culture through food. Their Pemmican, a mixture of dried meat, rendered fat, and dried fruit, is crafted using simple, natural ingredients: bison, berries, maple syrup, salt, pepper, and smoke. More than just a snack it is a connection to their history.

Rviita Energy Tea
Rviita Energy Tea was founded in Calgary by brother and sister team Mitch and Karly Jacobsen. Their energy drinks are a refreshing blend of caffeine from tea, organic honey, fruit juice and vitamins designed to boost productivity. Made in Alberta, the Jacobsens are proud to be a family business with a big mission - to create products that make a positive impact while creating opportunities in the local community.

Crave Cupcakes & Cookies
Founders Carolyne and Jodi are proud to bring their handcrafted, quality treats to all Canadians. Crave has been baking sweet treats from scratch for over 20 years. Growing up in High River, Alberta, they learned how to bake from the matriarchs of their family. Their bake-at-home line was created to make baking from scratch accessible and convenient for everyday Canadians. As a locally owned business, they are able to align their values with what Canadians look for in food - using real, premium ingredients with no added preservatives.













