Promotional banner for a contest reads, "You could win 1,000,000 PTS. That's like $10,000 towards groceries!" Beside the text is a plate with sliced medium-rare steak and the Sterling Silver Premium Beef logo.

When Great Steak Comes with Big Possibilities!

There's nothing quite like sitting down to a beautifully cooked steak. Sterling Silver® beef brings steakhouse-worthy flavour to your home, with several cuts available! And now, your beef comes with a side of something extra special. Spend $15 or more and swipe your Scene+™ card for a chance to win* 1 million Scene+™ points. A delicious steak could lead to a lot of delicious points!

Want to get even more out of every cut? Our simple guide to beef walks you through beef cuts, aging methods, and what to look for, so you can choose and enjoy beef with confidence.

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Mini Rules

*NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at www.sobeys.com/sterling-silver-contest-rules. Contest runs from February 26, 2026 and ends on March 25, 2026. Open to legal residents of across all provinces of Canada excluding Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are five (5) prizes to be won, one (1) prize will be allocated toward each of the following regions: Sobeys Atlantic, Sobeys Ontario, Sobeys West, Safeway, and Thrifty Foods. Each prize consists of 1,000,000 Scene+ points (ARV $10,000.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.