HERSHEY CANADA NBA CONTEST 2026
(the “Contest”)
The Contest is open only to legal residents across all provinces of Canada including Québec (the “Participating Provinces”) who have a valid Scene+ account, and who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Administrator”), Hershey Canada (the “Sponsor”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a prize.
2. Contest Period
The Contest runs from August 13, 2026 at 9:00 AM EST and ends on September 16, 2026 at 11:59:59pm EST (the "Contest Period").
3. How to Enter without Purchase
NO PURCHASE IS NECESSARY. To enter the Contest without making a purchase, present your Scene+ card at the customer service desk at a Foodland Ontario, Foodland Atlantic, Safeway, Sobeys, Sobeys Urban Fresh, Sobeys Pharmacy, IGA, IGA WEST, IGA Quebec, Lawtons Drugs, and Thrifty Foods store location (the “Participating Stores”) in your Participating Province during the Contest Period, and request a no-purchase entry. The cashier or customer service representative will scan the no purchase entry UPC, and you will earn one (1) entry into the Contest (a “No Purchase Entry”). By participating in the No Purchase Entry, you agree to have read, accept and will abide by these Contest rules, its entry requirements and Sobeys privacy policy.
You can receive multiple No Purchase Entries per customer, per Scene+ account, per day, during the Contest Period. The cashier or customer service representative can only issue one (1) No Purchase Entry per scan of the UPC, and each must be processed as a separate transaction. No Purchase Entries will bear the same odds of winning as Purchase Entries.
4. How to Enter with Purchase
To enter the Contest with a purchase, visit a Participating Store location in your Participating Province and purchase a participating product (each a “Participating Product”) identified in Appendix A of these Contest Rules, and swipe your Scene+ card during checkout to earn one (1) entry into the Contest, during the Contest Period (a “Purchase Entry” and together with the No Purchase Entry, an “Entry(ies)”). Each Participating Product purchased will earn you one (1) Purchase Entry. By participating in this Purchase Entry, you agree to have read, accept and will abide by these Contest rules, its Entry requirements, and Sobeys privacy policy.
The number of Participating Products that can be purchased to earn a Purchase Entry, will be subject to any in-store retail limits, per day, during the Contest Period.
GRAND PRIZE
There is one (1) Grand Prize (Prize) to be won throughout the entire Contest Period, the Grant Prize consists of one (1) NBA Game Day Experience which includes three (3) game tickets (tickets to an NBA game in Toronto that will occur before December 31, 2026), three (3) economy flights (or alternate local transport if winner lives near Toronto), & one (1) hotel room for one (1) night (triple occupancy). The approximate retail value of the Grand Prize is $4,500.00 (CAD).
SECONDARY PRIZES
There are four (4) secondary prizes (each a Prize). The secondary prizes are as follows:
One (1) prize consisting of one (1) Big Bag of Reeses’s NBA branded duffle bag filled with Reese’s products and $100.00 in Sobeys gift cards (4 x $25.00 gift cards). The approximate retail value of this Prize is $400.00 (CAD).
One (1) prize consisting of one (1) signed Lu Dort Oklahoma City Thunder Jersey. The approximate retail value of this Prize is $300.00 (CAD).
One (1) prize consisting of one (1) REESE’S x NBA jacket. The approximate retail value of this Prize is $700.00 (CAD).
One (1) prize consisting of 50,000 Scene+ Points. The approximate retail value of this Prize is $500.00 (CAD).
6. Prize Conditions
The following conditions apply to the Prizes:
· The Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Administrator and Sponsor reserve the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
· You must sign the Administrator’s release form (the “Release”) in order to receive and participate in the Prize.
· Scene+ points are subject to standard Scene+ Terms and Conditions.
· Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.
The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period.
Random draws will be conducted by an agent of the Administrator located in Ontario, Canada from all eligible Entries received during the Contest Period (the “Draw”). The Draws will occur on September 30, 2026. You do not need to be in attendance to be selected. You are only eligible to win a Prize once.
If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the Prize. By participating in this Contest, you consent to the Administrator and Sponsor or a representative of the Administrator and Sponsor using your Scene+ number to identify you should you be selected as the potential winner. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release. Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.
If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.
11. Use of Personal Information
By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at https://www.sobeys.com/en/privacy-policy.
By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.
13. Limitation of Liability / Release
By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor and the Administrator, and each of their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.
14. Compliance with Rules
By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.
The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to Entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.
In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.
16. Rights to Terminate/Modify/Suspend Contest
The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible entries received on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).
Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest
Sobeys Capital Incorporated is the Administrator and Hershey Canada is Sponsor of this Contest.
All other Trademarks are the property of their respective owners.
The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.
Appendix A
UPC | Sobeys Article # | SKU |
0 56600 00934 9 | 449444 | SKOR |
0 68000 00117 5 | 1321317 | YORK Peppermint Pattie |
0 68000 39430 7 | 1405121 | YORK Peppermint Pattie |
0 68000 67021 0 | 968483 | GLOSETTE Almonds |
0 68000 79601 9 | 595026 | OH HENRY!/REESE'S Level Up |
0 56600 79329 3 | 331799 | REESE'S STICKS |
0 68000 00113 7 | 507315 | HERSHEY'S Cookies 'n' Crème |
0 56600 00030 8 | 509196 | HERSHEY'S Almond |
0 56600 79327 9 | 295243 | REESE'S MINIS |
0 68000 67022 7 | 968988 | GLOSETTE Peanuts |
0 56600 00031 5 | 509197 | HERSHEY'S Milk Chocolate |
0 56600 79321 7 | 311125 | REESE'S Peanut Butter Cups |
0 68000 67023 4 | 969167 | GLOSETTE Raisins |
0 56600 79370 5 | 840930 | REESE'S PIECES |
0 56600 75547 5 | 1289566 | REESE'S + Nougat Bar |
0 68000 70522 6 | 311223 | EAT-MORE Original |
0 68000 79282 0 | 311114 | OH HENRY! |
0 68000 79283 7 | 311124 | OH HENRY! Peanut Butter |
0 68000 70256 0 | 6326 | Eat-More |
0 68000 61079 7 | 906345 | HERSHEY'S Cookies 'n' Crème |
0 68000 76230 4 | 550333 | OH HENRY! 2 Piece |
0 68000 79280 6 | 262011 | OH HENRY! 2 Piece Peanut Butter |
0 56600 76039 4 | 448747 | REESE'S BIG CUP |
0 56600 79330 9 | 296710 | REESE'S Sticks |
0 56600 79324 8 | 311118 | REESE'S Peanut Butter Cups |
0 56600 79337 8 | 669408 | REESE'S BIG CUP with REESE'S PIECES |
0 56600 76042 4 | 33796 | REESE'S BIG CUP with Caramel |
0 56600 76976 2 | 1333566 | REESE'S BIG CUP with Chocolate Lava |
0 68000 61099 5 | 968036 | HERSHEY'S Cookies 'n' Crème |
0 56600 00060 5 | 507291 | HERSHEY'S Almond |
0 56600 00061 2 | 517045 | HERSHEY'S Milk Chocolate |
0 56600 61090 3 | 595582 | HERSHEY’S Milk Chocolate Almond with SKOR |
0 68000 00608 8 | 859020 | HERSHEY'S Birthday Cake |
0 68000 61098 8 | 859019 | HERSHEY'S Cookies 'n' Creme Graham Clusters |
0 56600 79313 2 | 198127 | REESE'S Peanut Butter |
0 68000 39429 1 | 1371357 | HERSHEY’S COOKIES ‘N’ CREME Filled with Caramel & Sea Salt |
UPC | Sobeys Article # | SKU |
0 68000 39428 4 | 1371058 | HERSHEY’S COOKIES ‘N’ CREME Filled with Chocolate & Sea Salt |
0 56600 61109 2 | 1372132 | HERSHEY’S Waffle Cone |
0 56600 61106 1 | 1314694 | HERSHEY’S Dark Classic |
0 56600 61107 8 | 1314215 | HERSHEY’S Dark Almonds & Caramel Flavour |
0 56600 61108 5 | 1314932 | HERSHEY’S Dark Almonds & Coffee Flavour |
0 68000 70523 3 | 311157 | EAT-MORE Original |
0 56600 71399 4 | 509331 | HERSHEY'S Almond |
0 68000 71392 4 | 35505 | HERSHEY'S Cookies n Creme |
0 68000 79285 1 | 311121 | OH HENRY! |
0 56600 79325 5 | 311122 | REESE'S Peanut Butter Cups |
0 56600 71398 7 | 509317 | SKOR |
0 56600 71466 3 | 611201 | REESE'S PEANUT BUTTER CUPS 8 Pack Snack |
0 68000 71467 9 | 611259 | OH HENRY! 8 Pack Snack |
0 68000 71468 6 | 611261 | HERSHEY'S COOKIES 'N' CREME 8 Pack Snack |
0 68000 71469 3 | 611289 | YORK PEPPERMINT PATTY 8 Pack Snack |
0 56600 20203 0 | 371417 | HERSHEY'S KISSES Brand Milk Chocolate |
0 56600 20206 1 | 371413 | HERSHEY'S KISSES Brand Cookies 'n' Creme |
0 68000 78277 7 | 1325287 | LOWNEY BRIDGE MIXTURE |
0 56600 78244 0 | 267161 | HERSHEY'S Drops Cookies n Creme |
0 68000 61100 8 | 6969 | HERSHEY'S COOKIES 'n' CREME Mini |
0 68000 78230 2 | 31976 | OH HENRY! |
0 56600 78276 1 | 1342574 | REESE'S Miniatures |
0 56600 81072 3 | 1289564 | REESE'S Miniatures Dark |
0 56600 81073 0 | 1301247 | REESE'S Miniatures White |
0 56600 78247 1 | 267162 | REESE'S Minis |
0 56600 78275 4 | 1342182 | REESE'S PIECES |
0 56600 79354 5 | 595036 | REESE'S THiNS Milk Chocolate |
0 56600 79355 2 | 595040 | REESE'S THiNS Dark Chocolate |
0 56600 79356 9 | 595038 | REESE'S THiNS White Crème |
0 56600 79400 9 | 1316862 | REESE'S Peanut Butter Cups with Caramel Snack Size |
0 56600 79398 9 | 1322820 | REESE’S + Nougat Snack Size |
0 56600 79404 7 | 1372154 | REESE’S Peanut Butter Cups with Chocolate Lava Snack Size |
0 56600 21753 9 | 1343465 | REESE’S Dipped Animal Crackers |
0 68000 79295 0 | 514011 | OH HENRY! Peanut Butter Bites |
0 56600 78248 8 | 299527 | SKOR Minis |
0 68000 78256 2 | 340249 | YORK Miniatures |
UPC | Sobeys Article # | SKU |
0 68000 78262 3 | 479048 | YORK Minis |
0 68437 25403 8 | 736545 | BROOKSIDE Milk Chocolate Covered Almonds (Standard Case |
0 68437 38940 2 | 736546 | BROOKSIDE Dark Chocolate Pomegranate |
0 68437 38977 8 | 736544 | BROOKSIDE Dark Chocolate Acai Blueberry |
0 68437 40815 8 | 754135 | BROOKSIDE Dark Chocolate Covered Almonds (Retail Ready Case) |
0 68437 38991 4 | 1371121 | BROOKSIDE Dark Chocolate Cherry |
0 68437 39051 4 | 1294258 | BROOKSIDE Blood Orange Peach |