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very easy
Prep Time
10 mins
Total Time
5 h 30 m


1 tbsp
15 mL
1 tsp
cayenne pepper
5 mL
1 tsp
5 mL
1 tsp
dry mustard
5 mL
1 tsp
garlic powder
5 mL
1/2 tsp
2 mL
½ tsp
dry ginger
2 mL
½ tsp
2 mL
½ tsp
2 mL
¼ tsp
ground cloves
1 mL
¼ tsp
1 mL
¼ tsp
1 mL
¼ tsp
each salt and pepper
1 mL
2.7 kg
Sterling Silver Prime Rib Easy Carve Roast
6 lb
1 tbsp
Panache Extra Virgin Olive Oil
15 mL
1 can
Compliments Crushed Tomatoes
796 mL
2 cups
Compliments Beef Broth No Salt Added
500 mL


Step 1

In a bowl, mix together the paprika, cayenne, cinnamon, dry mustard, garlic powder, cardamom, dry ginger, coriander, cumin, ground cloves, allspice, turmeric, salt and pepper. Set aside.

Step 2

Rub all sides of prime rib roast with the olive oil and season generously with the spice mixture so the roast is completely coated (store any leftover spice mixture for another use). Place roast, bones-down, in a baking dish or platter and chill, uncovered, 1 to 4 hr. This creates a savoury spice crust during cooking. Allow prime rib to sit at room temperature 1 hr. before roasting.

Step 3

To prepare for roasting, position oven rack so the prime rib sits in the middle of the oven (do not put the roast in the oven yet). Preheat oven to 230°C (450°F). Stir together the canned tomatoes and beef broth; pour mixture into a roasting pan (no rack required) or large baking dish. Set the prime rib, bones-down, in the tomato mixture. Roast 20 min., then reduce the oven temperature to 120°C (250°F) and roast another 1 ½ hr., or to preferred doneness.

Step 4

Remove roast from the oven. Keeping roast in the pan, loosely tent with foil and let rest 20 to 30 min. before transferring prime rib to carving board.

Step 5

Set the roasting pan on the stovetop over medium heat and bring pan jus to a simmer while stirring. Taste and adjust seasonings, if needed. Carve and serve prime rib with pan jus on the side. Optional: Garnish with parsley for colour.


Note: Health Canada recommends beef be cooked to an internal temperature of 63°C (145°F) for medium-rare.

Disclaimer: We seek to be accurate with respect to the ingredients, nutritional information, product images and descriptions listed on our website, however, this information may change from time to time. Please always refer to the product package for the most current and accurate ingredient and nutrition information or other product information.

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Nutrition Facts

Nutrition Description:
Per serving (140g)
25 g
Saturated Fat:
10 g
3 g
1 g
2 g
65 mg
18 g
160 mg
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