Name: Smoky Berbere Spiced Prime Rib Roast Beef | Sobeys Inc.
Prep time: 10 min
Cook time: 320 min
Total time: 330 min
Yield: 8+
Cuisine: International
Ingredients: 15 mL paprika; 5 mL cayenne pepper; 5 mL cinnamon; 5 mL dry mustard; 5 mL garlic powder; 2 mL cardamom; 2 mL dry ginger; 2 mL coriander; 2 mL cumin; 1 mL ground cloves; 1 mL allspice; 1 mL turmeric; 1 mL each salt and pepper; 6 lb Sterling Silver Prime Rib Easy Carve Roast; 15 mL Panache Extra Virgin Olive Oil; 796 mL Compliments Crushed Tomatoes; 500 mL Compliments Beef Broth No Salt Added