Smoky Berbere Spiced Prime Rib Roast Beef

Name: Smoky Berbere Spiced Prime Rib Roast Beef | Sobeys Inc.
Prep time: 10 min
Cook time: 320 min
Total time: 330 min
Yield: 8+
Cuisine: International
Ingredients: 15 mL paprika; 5 mL cayenne pepper; 5 mL cinnamon; 5 mL dry mustard; 5 mL garlic powder; 2 mL cardamom; 2 mL dry ginger; 2 mL coriander; 2 mL cumin; 1 mL ground cloves; 1 mL allspice; 1 mL turmeric; 1 mL each salt and pepper; 6 lb Sterling Silver Prime Rib Easy Carve Roast; 15 mL Panache Extra Virgin Olive Oil; 796 mL Compliments Crushed Tomatoes; 500 mL Compliments Beef Broth No Salt Added

5 h 30 mins

Prep Time

10 mins

Very Easy

Dinner Beef

Cooking Mode

1 tbsp paprika
1 tsp cayenne pepper
1 tsp cinnamon
1 tsp dry mustard
1 tsp garlic powder
½ tsp cardamom
½ tsp dry ginger
½ tsp coriander
½ tsp cumin
¼ tsp ground cloves
¼ tsp allspice
¼ tsp turmeric
¼ tsp each salt and pepper
2.7 kg Sterling Silver Prime Rib Easy Carve Roast
1 tbsp Panache Extra Virgin Olive Oil
1 can Compliments Crushed Tomatoes
2 cups Compliments Beef Broth No Salt Added

1 tbsp paprika
1 tsp cayenne pepper
1 tsp cinnamon
1 tsp dry mustard
1 tsp garlic powder
½ tsp cardamom
½ tsp dry ginger
½ tsp coriander
½ tsp cumin
¼ tsp ground cloves
¼ tsp allspice
¼ tsp turmeric
¼ tsp each salt and pepper
2.7 kg Sterling Silver Prime Rib Easy Carve Roast
1 tbsp Panache Extra Virgin Olive Oil
1 can Compliments Crushed Tomatoes
2 cups Compliments Beef Broth No Salt Added

Directions

1In a bowl, mix together the paprika, cayenne, cinnamon, dry mustard, garlic powder, cardamom, dry ginger, coriander, cumin, ground cloves, allspice, turmeric, salt and pepper. Set aside.
2Rub all sides of prime rib roast with the olive oil and season generously with the spice mixture so the roast is completely coated (store any leftover spice mixture for another use). Place roast, bones-down, in a baking dish or platter and chill, uncovered, 1 to 4 hr. This creates a savoury spice crust during cooking. Allow prime rib to sit at room temperature 1 hr. before roasting.
3To prepare for roasting, position oven rack so the prime rib sits in the middle of the oven (do not put the roast in the oven yet). Preheat oven to 230°C (450°F). Stir together the canned tomatoes and beef broth; pour mixture into a roasting pan (no rack required) or large baking dish. Set the prime rib, bones-down, in the tomato mixture. Roast 20 min., then reduce the oven temperature to 120°C (250°F) and roast another 1 ½ hr., or to preferred doneness.
4Remove roast from the oven. Keeping roast in the pan, loosely tent with foil and let rest 20 to 30 min. before transferring prime rib to carving board.
5Set the roasting pan on the stovetop over medium heat and bring pan jus to a simmer while stirring. Taste and adjust seasonings, if needed. Carve and serve prime rib with pan jus on the side. Optional: Garnish with parsley for colour.

Tips

Note: Health Canada recommends beef be cooked to an internal temperature of 63°C (145°F) for medium-rare.

Disclaimer

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Personal Note

Dinner Beef