Frequently Asked Questions

The contest is open to legal residents of Canada, excluding Québec, who have a valid Scene+® account and a Sobeys mobile app account linked to their Scene+® profile. Participants must have reached the age of majority in their province of residence.

The Contest runs from 12:00am Eastern Time (“ET”) on October 2, 2026 and ends at 11:59pm ET on April 8, 2027.

Selections can be made each week starting from 12:00am ET on the Friday until 8:00pm ET on the following Thursday at which point the selections will become locked for the following week. This will begin on the week of  October 2, 2026 until the end of the Full Contest Period (for a total of twenty-seven (27) playable weeks).

Four tickets to a 2027 Stanley Cup® Final Game, 

flights for four to the corresponding NHL® city,  two nights of hotel accommodations, NHLShop.ca gift card, Pre-paid credit card, Sobeys gift card

You must:

• Download the Sobeys mobile app and register your Scene+® account.
• Participate in the Sobeys NHL® Picks game by selecting five NHL® teams you think will win based on weekly matchups.
• You can make up to five selections per week from Friday 12:00 AM ET to Thursday 8:00 PM ET.
• Each correct selection gives you an entry into the grand prize draw.
• Additional entries can be earned by redeeming Scene+® offers through the app.

Yes, no purchase is required to enter the contest. By participating in the Sobeys My NHL® Picks game, you can gain entries based on your predictions.

In addition to the grand prize, nine secondary prizes will be awarded throughout the contest. The top three users in each contest period, based on correct predictions, will receive:

1st Place: 150,000 Scene+® points

2nd Place: 100,000 Scene+® points

3rd Place: 50,000 Scene+® points

The odds depend on the number of eligible entries received during the contest period. The more weekly selections you submit, and the more Scene+® offers you redeem, the greater you chances of winning.

If you are selected as a potential winner, you will be contacted within 14 business days using the information you provided upon entry (email or phone). Winners will need to correctly answer a skill-testing question to claim their prize.

Full contest rules can be found here.

You can submit any questions you may have to our support email: partnerships@sobeys.com. We will get back to you within 48-72 hours.