Create your profile today so you can:
  • Sign up for our weekly eFlyer with hundreds of savings opportunities sent straight to your inbox
  • Opt in for our weekly Better Food News bulletin for delicious recipes, cooking and food prep tips from chef Jamie Oliver and our Sobeys food experts, and surprising ideas to eat well on any budget
  • Save recipes
  • Create customized shopping lists as you browse the site
  • Easily sync with our mobile app so your favourite recipes and shopping lists are with you wherever you go