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Food Is Our Passion

What does every member of the Sobeys team love? That’s easy: good food. And we know you do, too. Our recipe solutions are here to help you make delicious, nourishing meals that aren’t meant to be perfect—but to simply be enjoyed at home and taste great.

Our Team

Behind the scenes, our amazing food professionals—recipe developers, testers, writers and editors—are hard at work creating recipes. Whether you’re in the market for a super fast Tuesday-night family dinner or an all-out, crowd-pleasing menu for a special occasion, we have you covered.

Recipe Creation Starts With You

As your tastes evolve, so do our recipes. We listen to your feedback and pay attention to what’s popular online so that our recipes are just what you’re looking for. Plus, all of the ingredients we use are easy to find at your local Sobeys. Our goal is to help you discover new foods and different ways of cooking so you never run out of ideas. We incorporate fresh food trends, focus on seasonal ingredients and reinvent popular favourites that you search for year after year. Plus, we share our best tips and hacks to make cooking easier, more affordable and fun.

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We Test Until It’s Right

Our recipe developers measure every drop and taste every crumb to ensure the instructions are easy and the results delicious. Once a recipe has been created, we re-test it as many times as it takes to get it right. Our testers use the same appliances and tools you do—that way, if you follow each recipe step,