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Your family could

WIN $5000

worth of groceries

and a Toronto Blue Jays™ prize pack



Winners will be contacted directly.

Thank you for participating.


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Mix up your game day snacks — and get bonus entries while you do it! Shop participating products with your Scene+ card and increase your chances of winning big. See below for participating products and recipe inspiration.

About the Contest

As a proud partner of the Toronto Blue Jays™, Sobeys wants to give one family of fans the chance to WIN $5000 worth of groceries and a Toronto Blue Jays™ prize pack. By registering your valid Scene+™ Rewards Card, you will earn one (1) entry into the Sobeys | Toronto Blue Jays™ contest. You can increase your chances of winning by shopping in store. You’ll receive one (1) bonus entry for each participating product you purchase with your Scene+ Rewards Card. Frequently asked questions on the contest can be found here.

Full rules & regulations

1. Eligibility
The Contest is open only to legal residents across all provinces of Canada excluding Québec (the “Participating Provinces”) who have registered online at, who have a valid Scene+ account, and who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Sobeys Capital Incorporated is the Sponsor of this Contest, and Sobeys Capital Incorporated, XMC Experiential Marketing, Tru Agency, and Salesforce Inc are the Administrators. Employees, directors, officers, representatives, agents of the Sponsor and Administrators, and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a prize.

The Contest is in no way sponsored, endorsed or administered by, or associated with Rogers Blue Jays Baseball Partnership (“RBJBP”), owner of the Toronto Blue Jays™ Major League Baseball Team (the “Team”) or the MLB Entities (as defined below). RBJBP is a prize supplier only. RBJBP, the MLB Entities, their affiliates, and each of their respective officers, directors, shareholders, agents, representatives and employees will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The “MLB Entities” shall mean the Office of the Commissioner of Baseball (the “BOC”), its Bureaus, Committees, Subcommittees and Councils, MLB Advanced Media, L.P., Major League Baseball Properties, Inc., The MLB Network, LLC, the Major League Baseball Clubs (the “Clubs”), each of their parent, subsidiary, affiliated and related entities, any entity which, now or in the future, controls, is controlled by, or is under common control with the Clubs or the BOC, and the owners, general and limited partners, shareholders, directors, officers, employees and agents of the foregoing entities.

2. Contest Period
The Contest runs from July 13, 2023 and ends on August 9, 2023 (the "Contest Period").

3. How to Enter without Purchase
NO PURCHASE IS NECESSARY. There are two (2) available methods to enter the Contest without making a purchase:

  • To enter the Contest, you must have a valid Scene+ account. To gain one (1) no purchase entry into the Contest, visit the Contest website during the Contest Period at the following link:, complete the online form with the required information including your first and last name, your email address, your postal code, and your Scene+ account, read and accept the Contest Rules, and submit your entry (a “No Purchase Entry”); and/or
  • To gain one (1) mail entry into the Contest, mail in a short-handwritten essay with a minimum of two hundred and fifty (250) words, including your email, to the XMC office at 49 Bathurst St. #101, Toronto, Ontario M5V 2P2 describing why you love the Toronto Blue Jays (a “Mail Entry”). By participating in this Contest, you accept and agree to abide by the Entry requirements of these Contest Rules

Limit of one (1) No Purchase Entry, per Scene+ account, per person, during the Contest Period.
Limit of one (1) Mail Entry, per person, per day, during the Contest Period. No Purchase Entries and Mail Entries will bear the same odds of winning as Purchase Entries.

4. How to Enter with Purchase
To enter the Contest with a purchase, you must have registered online at visit a participating Sobeys store (a “Participating Store”) in your Participating Province, purchase a participating product (each a “Participating Product”), and swipe your Scene+ card during checkout to gain one (1) purchase entry into the Contest(a “Purchase Entry” and together with the No Purchase Entry and Mail Entry, an “Entry(ies)”). Each Participating Product purchased will earn you one (1) Purchase Entry. By participating in this Purchase Entry, you accept and agree to abide by these Contest Rules.

There is no limit to in-store Purchase Entries during the Contest Period, subject to any in-store retail limits or restrictions.

5. Grand Prize Description
There is one (1) grand prize to be won throughout the entire Contest Period. The grand prize consists of $5,000.00 worth of groceries allocated through Sobeys gift cards and one (1) Toronto Blue Jays prize pack containing four (4) Team-branded replica jerseys, four (4) Team-branded adjustable hats, and four (1) Team-branded t-shirts (the “Grand Prize”). The approximate retail value of the Grand Prize is $6,000.00 (CAD).

6. Secondary Prize Description
There are twenty (20) secondary prizes to be won throughout the entire Contest Period. Each secondary prize consists of one (1) $250.00 Sobeys gift card and one (1) Toronto Blue Jays Replica Jersey (each a “Secondary Prize” and together with the Grand Prize, the “Prizes”). The approximate retail value of each Secondary Prize is $450.00 (CAD).

The following conditions apply to the Prizes:

  • The Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. Prizes must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prizes, such as any fee associated with the receipt and/or use of the Prizes.
  • You must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Prize.
  • All terms and conditions of any gift card apply to that portion of the Prize. Gift card increments will be allocated at the Sponsor’s discretion.
  • Scene+ account number associated with your registered Scene+ account as well as your name and e-mail address associated with your account may be required.
  • Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.

7. Odds
The odds of winning a Prize depends on the total number of eligible Entries received and on the number of eligible Entries submitted by the entrant during the Contest Period.

8. Draw Details
Random draws will be conducted by a representative of the Sponsor located in Toronto Ontario, Canada, from all eligible Entries received during the Contest Period (the “Draw(s)”). The Draws will occur on August 16th, 2023. You do not need to be in attendance to be selected. You are only eligible to win a Prize once.

9. Winner Contact Details
If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the Prize. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release form (the “Release”). Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.

10. Forfeit of Prize
If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

11. Use of Personal Information
By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrators, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrators to any third party, other than to a third party engaged by the Administrators for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrators and its subsidiaries and affiliates, or shared by the Administrators with third parties in accordance with our Privacy Commitment available at

12. Publicity Consent
By entering the Contest, you agree that if you are determined to be a winner, the Administrators and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrators and the Sponsor any and all rights to such use. You agree to cooperate with the Administrators and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

13. Limitation of Liability / Release
By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor the Administrators, RBJBP and the MLB Entities and each of their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrators. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

14. Compliance with Rules
By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the Prizes are awarded. Any decision made by the Sponsor and/or the Administrators in respect of this Contest shall be final.

15. Technical Issues
The Sponsor and Administrators are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of Entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of Entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.
In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Sponsor or Administrators becomes aware of an error respecting the number of Prizes and the Sponsor or Administrators reserve the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrators be liable for more than the stated number of Prizes contained in these Contest Rules.

16. Rights to Terminate/Modify/Suspend Contest
The Administrators and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrators and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a Prize (or component thereof) for any reason whatsoever. The Administrators and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrators and Sponsor may determine the winners from all eligible Entries received as of 12:00 p.m. ET on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

17. General Disqualification
Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest

18. Role of Parties
Sobeys Capital Incorporated is the Sponsor and XMC Experiential Marketing, Tru Agency, Salesforce Inc, and Sobeys Capital Incorporated are the Administrators of this Contest. The Contest is in no way sponsored, endorsed or administered by, or associated with RBJBP or the MLB Entities RBJBP is a prize supplier only.

19. Trademarks
All Trademarks are the property of their respective owners. ™TORONTO BLUE JAYS and all related marks and designs are trademarks and/or copyright of RBJBP, used under license.

20. Jurisdiction
The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial, and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrators, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.

Urban Beekeeping

Bringing the Buzz to the Basket with Alvéole

As a family nurturing families here at Sobeys, we've partnered with Alvéole in a new honeybee project to nurture a very important pollinating family: bees.

Using urban rooftop beehives, we're bringing message honey to your home, while giving one to the bees on top of our selected Sobeys stores.

Since 2013, Alvéole has been installing beehives all across North America (and France!) to educate people about beekeeping. Whether it's schools, families, or large companies, they're helping spread the buzz about important issues surrounding industrial agriculture. For example, the use of pesticides, monocultures, and the loss of biodiversity.

Read on to learn more about urban beekeeping and how to help the bees in Canada.


Sobeys x Alvéole | Webinar Registration links

  • Webinar Date Time (Local) Registration link
  • September 14th (Calgary) 11:30 AM 11:30 AM Register Now
  • September 16th (Toronto) 11:30 AM 11:30 AM Register Now
  • September 21st (Edmonton) 11:30 AM 11:30 AM Register Now
  • September 23rd (Ottawa) 11:30 AM 11:30 AM Register Now
  • September 28th (Vancouver) *Kids 9:30 AM 9:30 AM Register Now
  • October 5th (Calgary) *Kids 9:30 AM 9:30 AM Register Now
  • October 7th (Toronto) *Kids 9:30 AM 9:30 AM Register Now
  • October 12th (Edmonton) 11:30 AM 11:30 AM Register Now
  • October 14th (Ottawa) 9:30 AM 9:30 AM Register Now
  • October 19th (Vancouver) 9:30 AM 9:30 AM Register Now

What Urban Beekeeping is

Urban beekeeping simply means keeping bees for mutually beneficial purposes within an urban environment, such as in rooftop beehives. And, when we say urban beekeeping, we really mean making use of city building grey spaces that otherwise contribute to the heat island effect!

Not only does urban beekeeping reduce environmental impact, but it also brings honey production to a hyper-local level, reduces monocultures, and increases pollinator populations to help local ecosystems thrive. Now that's what we call a win-win!

The process is simpler than you might think: there's the apiary, the bees, and the beekeeper. The only hard part is safely moving a colony to an urban environment to help save the bees in Canada. After this, it's a case of checking the hive every three weeks to make sure each little buzzer is happy, healthy, and thriving!

Learn more about the heart of the hive with Alex Mclean, President and Co-Founder of Alvéole


sobeys bulbDid you know?

Each hive in our honeybee project will house around 50,000 individual buzzing bees!

The Benefits of Urban Beekeeping

All around the world, we're seeing a decline in the populations of bees. There are unsustainable methods used in agriculture that not only harm bee-kind (such as the use of pesticides) but can cause habitat loss and contribute to climate change.

So, there's a whole hive of reasons why urban beekeeping can make a difference. Using rooftop beehives - just like the ones on selected Sobeys stores - we can:

  • Support ecological agriculture
  • Help hives grow
  • Reduce pesticide use
  • Keep colonies healthy
  • Hyper-localize honey production
  • Preserve new habitats
  • Keep annual flowers blooming
  • Provide safe water to bees
  • Educate our beekeepers of tomorrow
  • Reduce unhealthy bee farming

Become a beekeeper for a day and find the Queen bee at a virtual workshop hosted by Alvéole.

Learn More

Why Bees Make Honey

Long story short, bees make honey to eat it! They store all their hive-made honey in honeycomb so they have a good source of energy for the winter when the flowers aren't in bloom.

Worker bees will travel out of their rooftop beehives and explore within a 5 km radius. They'll buzz over to a pretty flower and use their long tongues to collect nectar from a plant's nectary (it's a special plant organ!).

The worker bee then takes this nectar back to the hive for the magic to begin! The bee will pass the nectar back to a house worker bee who dries the nectar using a warm breeze from their wings to take the honey from 80% moisture to 20%.

Finally, the sugary-sweet honey is placed in individual cells in the hive before being covered by a wax lid for storage. Luckily, honey can be stored indefinitely at room temperature because of its high sugar content.

sobeys bulbDid you know?

Depending on the flower the worker bees take their nectar from, honey's flavour can range from mild and sweet to strong and bitter!

The Bees Making Honey in Canada

There are over 800 species of native bees throughout Canada. Some are solitary, and others are hive-bound! For example, one type of bee in Nova Scotia called the 'sweat bee' has a shiny green body and is often mistaken for the common housefly!

But, there's really only one species of bee capable of making our honey; honey that's made-at-hive with love by the honeybee.

Scientifically, these bees are called "Apis Mellifera", and they were imported from Europe centuries ago for their sheer honey-making value and calm temperament.

Meet your Canadian-European honeybees at a virtual urban beekeeping workshop with hive-mind Alvéole!

Learn More

If you want to know what happens after the yearly fall harvest, our fuzzy Italian bees have their plan. In fact, in the words of our partners over at Alvéole, "beekeeping takes a holiday during the winter months".

During the winter, our rooftop beehives will keep the bees comfortably warm and cozy! Here, they'll cluster around the Queen and stay warm by contracting their thoracic muscles (the middle part of the bee!). In fact, temperatures can even reach a cozy 35°C inside these rooftop beehives!

sobeys bulbDid you know?

To make approximately 2 and a half jars of honey, our Canadian honeybee will fly the equivalent of four times the Earth's circumference!

How to Help The Bees in Canada


Plant a bee-loving garden with bright flowers of violet and blue to attract our honeybees and let them do what they buzz best!


Try going chemical-free. Whether it's pesticide use at home or helping out farmer friends with other ideas to help keep their crops healthy.


Why not fly into the realms of becoming a bee specialist yourself? Or encourage the little ones to discover their own passions as a beekeeper or environmentalist.


Our bees need trees, too. So, make sure to always be on the side of nature's giants when you look to the smaller wonders and help the bees in Canada.


Opt for hyper-localized production of grocery items such as wax, shampoo, honey, candles, balms, perfumes, and so much more!

You can find out how to help the bees in Canada even more by visiting one of the select Sobeys stores with Alvéole rooftop beehives:

Store Locations

All Provinces Alberta Ontario
  • Sobeys Country Hills
    200 500 Country Hills Blvd NE Calgary AB T3K 4Y7 Alberta Get Directions
  • Sobeys Forest Lawn
    5101 - 17 Avenue S.E. CALGARY AB T2A 0V7 Alberta Get Directions
  • Sobeys Hollick Kenyon
    5119 - 167 Ave NW Edmonton AB T5Y 0L2 Alberta Get Directions
  • Sobeys Mahogany
    #1200, 7 Mahogany Plaza SE Calgary AB T3M 2P8 Alberta Get Directions
  • Sobeys McKenzie Towne
    20 MCKENZIE TOWNE AVENUE SE CALGARY AB T2Z 3S7 Alberta Get Directions
  • Sobeys Millrise
    #2000, 150 Millrise Blvd SW Calgary AB T2Y 5G7 Alberta Get Directions
  • Sobeys Millwoods Common
    5011 23 Ave Edmonton AB T6L 7G5 Alberta Get Directions
  • Sobeys Silverado
    #704, 19369 Sheriff King St SW Calgary AB T2X 0T9 Alberta Get Directions
  • Sobeys Southbrook
    1109 JAMES MOWATT TRAIL Edmonton AB T6W 1S4 Alberta Get Directions
  • Sobeys Strathcona
    300-555 Strathcona Blvd. SW Calgary AB T3H 2Z9 Alberta Get Directions
  • Sobeys Bradford
    40 Melbourne Drive Bradford ON L3Z 3B8 Ontario Get Directions
  • Sobeys Danforth
    2451 Danforth Ave East Toronto ON M4C 1L1 Ontario Get Directions
  • Sobeys Extra Burlington-Brnt
    1250 Brant Street Burlington ON L7P 1X8 Ontario Get Directions
  • Sobeys Glen Abbey
    1500 Upper Middle Road Oakville ON L6M 3G3 Ontario Get Directions
  • Sobeys Kanata
    700 Terry Fox Drive Kanata ON K2L 4H4 Ontario Get Directions
  • Sobeys March Road Kanata
    840 March Road Kanata ON K2W 0C9 Ontario Get Directions
  • Sobeys Todmorden East York
    1015 Broadview Avenue Toronto ON M4K 2S2 Ontario Get Directions
  • Sobeys Trim & Innes Cumberland
    5150 Innes Road Orleans ON K4A 0G4 Ontario Get Directions
  • Sobeys Maplegrove
    511 Maple Grove Drive Oakville ON L6J 4W3 Ontario Get Directions
  • Sobeys Queensway Etobicoke
    125 The Queensway Etobicoke ON M8Y 1H6 Ontario Get Directions
  • Sobeys Whitby
    1615 Dundas Street East Whitby ON L1N 2L1 Ontario Get Directions
  • Ajax
    260 Kingston Road West Ajax ON L1T 4E4 Ontario Get Directions
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How to Avoid a Bee Sting with the Honey Bees Project

Bees are very commonly mistaken for wasps because of their similar appearances (at least to the naked eye!). And, with this, there are so many of us who think our buzz-friends will sting us without reason. But it's not true!

The bees making a home in our rooftop beehives are very docile and won't want to sting at all. The reason is that bees will pass away when they sting because their stinger gets stuck and, when they leave, it tears away and takes their abdomen with it. Which makes for quite the final act in life!

That said, it doesn't mean you shouldn't be careful when sharing the city as we help the bees in Canada. After all, just like us, the pollinators in our honeybee project are just as likely to become defensive of their colony if they feel threatened.

So, just remember how to "beehave" around a beehive. Turn a beekeeping experience into an awe-inspiring adventure with rooftop beehives just by staying calm, moving slowly, and keeping a distance from the heart of the hive. Sting chances will be nearly zero with this honeybee project!

sobeys bulbDid you know?

The Queen bee has a smoother stinger and is able to use it multiple times when battling for her colony without it getting stuck!

7 steps to take if you've been stung by a bee:

  1. Step away from the hive
    The last thing you want after a bee sting is another one. So, be sure to step away from the hive (or where you think the hive might be) and allow yourself to react with a hearty scream!
  2. Find a place to sit down
    There's no way of knowing how your skin could react or even how you could react as a whole. If paper cuts and splinters get to you, you'll want to take a seat before moving onto the next step.
  3. Remove the stinger
    It's super important you don't just grab and pull the stinger away. The top of the stinger still has venom in it and you risk squeezing that into your skin. So, use a card or your fingernail and gently push the stinger out from the side.
  4. Assess the sting zone reaction
    You'll want to see whether you've got general symptoms (known as a local reaction) or some slightly worse symptoms (which is called a systemic reaction and could be a sign of an allergy).
  5. Treat the local reaction
    If you've got a local reaction, it's likely there'll be a bit of redness in the sting zone as well as some swelling and pain. So, grab yourself some ice, avoid scratching your sting zone, and head to your local pharmacy for some sting relief!
  6. Request immediate help for a systemic reaction
    With a systemic reaction, you'll have all the local reaction symptoms plus some extras such as dizziness, difficulty breathing, and nausea. If this is the case, reach for an EpiPen (which the Alvéole team is always equipped with!), call 911, and ask someone to keep you company while you seek medical support.
  7. Remember how to "beehave" around a beehive
    You and the little ones can turn a beekeeping experience into an awe-inspiring adventure with rooftop beehives just by staying calm, moving slowly, and keeping a distance from the heart of the hive. Sting chances will be nearly zero!

The Role of These Buzzing Pollinators in Your Food

Honeybees play a crucial role from breakfast through to dinner. In fact, the decline in pollinators like our bees and butterflies coincides with a growth in demand for agriculture, resulting in a rise in food costs!

sobeys bulbDid you know?

Bees will buzz to nearly 3 million flowers for every pound of deliciously runny honey they make!

Pollinators are the reason our plants can thrive and bring us so many of the deliciously nourishing foods in our diet. They're actually responsible for pollinating over 130 varieties of fruits and vegetables (which is over a third of all foods we eat!).

To summarize, honeybees make excellent pollinators. With thanks, in part, to their large colony numbers. And they're available on-demand: many crop farmers even depend on beekeepers to travel to their location with hundreds of hives in tow!

Almonds, cranberries, apples, blueberries, broccoli, cauliflower, celery, asparagus, avocados, coffee: these are just some examples of the crops that entirely depend on pollinating insects. This is why we are taking on the urban honeybee project; so we can continue to feed and nurture your family as well as help the bees in Canada!

Made possible by

General mills jif smuckers The folger coffee co

So, have a look at some of our favourite recipes you can continue to enjoy
as our pollinators buzz around the roofs of our stores:

View Recipe
Honey Chili Cashew Shrimp Stir-Fry
Total Time
35 min
View Recipe
Honey Macadamia Nut Brittle
Total Time
30 min
View Recipe
Honey, Parmesan & Rosemary Scones
Total Time
35 min
View Recipe
Lemon, Honey & Rosemary Turkey
Total Time
255 min
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