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mission & values

Our Mission
Our Mission
Our Mission

Eat better, feel better & do better.

Our Mission
I’m helping Sobeys bring better food to Canadians

Championing affordable better food

The fresher, the better, the tastier

Sobeys is committed to helping you find and choose the best quality for everything you make and put on your table.

Save time. Eat well. Everyday.

Being busy is no reason to settle for food that isn't good for us or doesn't taste good. Sobeys is going to make sure you have great ideas every week on how to cook good food fast.

Choose the healthy life.

You'll find more products made with natural sources arriving in Sobeys stores each week. These are products made without additives or preservatives.

We live here too.

Since J.W. Sobey began delivering refrigerated meat to people’s homes 106 years ago, Sobeys has been focused on bringing fresh food innovation to its customers. That rich tradition continues today as Sobeys becomes Canada’s better food destination: helping Canadians eat better, feel better and do better.

Our Mission

Look for our "Better Because" signs throughout the store for full-of-flavour descriptions and the best ways to enjoy each yummy item.

Our Better Food Switch suggestions switch up an everyday item with something that's better for you

Our Mission
Our Mission
Get cooking with Sobey's Recipes >
Our Mission

Products that are Certified Humane are from animals treated with respect and are a choice you can feel good about. These animals are vegetable grain fed and raised without the use of antibiotics.

You'll find thousands of products priced to save every week

Our Mission Our Mission

It's important that our customers are happy with their Sobeys experience, so we do all we can to make sure you keep coming back.

Learn how to eat healthy with Sobeys >

We make sustainable attainable.

Feeding ourselves well doesn't mean we can't support our rich planet. Our oceans are precious, and you won't find any endangered species in our store.

Good food is not a luxury. It's a right.

A community grocery store should bring its customers good food and good food ideas every week, affordably.

Even our guarantee is guaranteed.

Sobeys is proud to offer the freshest and best ingredients without condition or compromise. 100% Satisfaction. Zero Excuses.