Visit our meat service counter to have your Sterling Silver Premium Beef custom cut. We have options for every dish and occasion: enjoy a summer barbecue with our beautifully marbled steaks, impress your friends with our naturally aged prime rib roast, or please the family with our juicy roast beef.

You’ll find them all only at Sobeys—we’re so proud to be the exclusive providers of this top-of-the-line range of Sterling Silver meats. Our customers deserve quality!